[{"data":1,"prerenderedAt":77},["ShallowReactive",2],{"article-shcho-take-geo":3,"articles":19},{"id":4,"slug":5,"category":6,"cover_image":7,"title":8,"excerpt":9,"content":10,"tags":14,"reading_time":16,"published_at":17,"seo":18},1,"shcho-take-geo","GEO",null,"Що таке GEO і чому це майбутнє пошуку","Розбираємо Generative Engine Optimization: як бренди стають видимими у відповідях ChatGPT, Perplexity та Google AI.",[11,12,13],"Генеративні системи змінюють те, як люди шукають інформацію. Замість списку посилань користувач одразу отримує готову відповідь — і питання в тому, чи згадають у ній ваш бренд.","GEO (Generative Engine Optimization) — це набір практик, що роблять ваш контент і дані зрозумілими та цитованими для ШІ.","У цій статті розглянемо ключові принципи GEO і те, з чого почати вже сьогодні.",[6,15],"AI",7,"2026-06-20T10:00:00+00:00",{"title":7,"description":7},[20,25,35,45,57,67],{"id":4,"slug":5,"category":6,"cover_image":7,"title":21,"excerpt":22,"tags":23,"reading_time":16,"published_at":17,"seo":24},"What is GEO and why it is the future of search","Breaking down Generative Engine Optimization: how brands become visible in ChatGPT, Perplexity and Google AI answers.",[6,15],{"title":7,"description":7},{"id":26,"slug":27,"category":6,"cover_image":7,"title":28,"excerpt":29,"tags":30,"reading_time":32,"published_at":33,"seo":34},2,"geo-vs-seo","GEO vs SEO: the difference and how to combine them","Classic SEO and GEO work together. We show how they differ and how to build a shared strategy.",[6,31],"SEO",6,"2026-06-12T10:00:00+00:00",{"title":7,"description":7},{"id":36,"slug":37,"category":31,"cover_image":7,"title":38,"excerpt":39,"tags":40,"reading_time":42,"published_at":43,"seo":44},3,"seo-audit-checklist","SEO audit: a 20-point checklist","A practical checklist to self-review your site technical health.",[31,41],"Аудит",9,"2026-06-04T10:00:00+00:00",{"title":7,"description":7},{"id":46,"slug":47,"category":48,"cover_image":7,"title":49,"excerpt":50,"tags":51,"reading_time":54,"published_at":55,"seo":56},4,"google-ads-roas","PPC","How to raise ROAS in Google Ads","Working approaches to campaign structure, bidding and analytics that make ads profitable.",[52,53],"Google Ads","ROAS",8,"2026-05-28T10:00:00+00:00",{"title":7,"description":7},{"id":58,"slug":59,"category":60,"cover_image":7,"title":61,"excerpt":62,"tags":63,"reading_time":32,"published_at":65,"seo":66},5,"content-clusters","Content","Content clusters that rank","How to build topical content clusters that both Google and generative systems love.",[64,31],"Контент","2026-05-19T10:00:00+00:00",{"title":7,"description":7},{"id":32,"slug":68,"category":69,"cover_image":7,"title":70,"excerpt":71,"tags":72,"reading_time":16,"published_at":75,"seo":76},"analytics-setup","Analytics","End-to-end analytics from scratch","Step by step on setting up analytics that shows each channel real contribution.",[73,74],"Аналітика","CRO","2026-05-10T10:00:00+00:00",{"title":7,"description":7},1784643203986]